Gain Newsroom

News Releases: Promotions

  • 7/2/14 8:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--P&G’s Gain detergent is delivering joy in a whole new way to this year’s Essence Festival by treating attendees to a Gain flings! scent-filled experience enjoyable enough to rival the emotions of watching their favorite musical acts on the Superdome stage. Gain flings! laundry pacs deliver 50% more scent, the extra cleaning power of OxiBoost, and odor removal power of Febreze. During Essence Festival, attendees will get a chance tomore...
  • 5/16/14 7:30 pm EDT

    Gain brings joy to New York neighborhoods’ daily laundry experience with the help of Latin Grammy nominated singer Leslie Grace, Portraits of Hope and the community!

    NEW YORK--(BUSINESS WIRE)--The Bronx came alive today in a celebration of art, music and culture, with the unveiling of Gain®’s #MusicToYourNose Laundromat Takeover. Gain, with help from non-profit Portraits of Hope, transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem, into colorful, multidimensional art created by community residents and school children. Bronx-born, Latin Grammy-nominated artist Leslie Grace was also onmore...
  • 5/15/14 2:51 pm EDT

    Gain brings joy to New York neighborhoods’ daily laundry experience with help from Leslie Grace, Portraits of Hope and the community!

    (BUSINESS WIRE)--Gain: WHAT:   Gain teamed up with non-profit organization Portraits of Hope to transform six ordinary laundromats throughout the Bronx, Spanish Harlem and Washington Heights, into colorful, multi-dimensional art landscapes, created by community residents. Latin Billboard nominee and Bronx-born singer-songwriter Leslie Gracemore...
  • 5/1/14 12:00 pm EDT
    CINCINNATI--(BUSINESS WIRE)--Gain flings! and GRAMMY® Award winning band La Santa Cecilia continue to delight consumers with unexpected moments of joy through their “Music To Your Nose” collaboration—this time by making over a local, family-owned Laundromat in Los Angeles. The Los Lavaderos Laundromat, located at 954 North Virgil Avenue, has been a staple in the community since owner Enrique del Rivero and his family opened it more than twenty years ago. Themore...
  • 3/18/13 11:11 am EDT

    In-Wash Scent Booster Provides up to 12 weeks of Longer Lasting Freshness*

    CINCINNATI--(BUSINESS WIRE)--Gain fans have something new to get excited about – they can get even more of the Original scent they fell in love with now available in a great new format. Procter and Gamble’s (NYSE:PG) Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster to give your laundry an extra boost of fresh scent that lasts up to 12 weeks in storage. According to a recent P&G study of 106 participants, 87% of consumersmore...
  • 7/2/12 10:00 am EDT

    Through a One-of-a-Kind Interactive Experience, Gain and Wanda Help People Celebrate Their Unique Personalities by Finding Their Perfect Scent Match

    CINCINNATI--(BUSINESS WIRE)--Comedian and actress Wanda Sykes has become the official Gain® Scent Matchmaker and, along with Gain, is hosting an anything but ordinary, interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match. People are all diverse, with different scent preferences and experiences that help make everyone unique and eager to find a scent match that helps express who they are. According tomore...
  • 12/13/11 7:30 am EST
    CINCINNATI--(BUSINESS WIRE)--Gain® has enlisted the help of comedian and actress, Wanda Sykes as well as Gain’s resident “Scenthropologist,” Tim Hittle, to spread the word about the vast and unique variety of Gain detergent and fabric softener scents. Everyone has different scent preferences, scent memories and even experience scents in very different ways. Wanda and Tim both share the common belief with Gain that to embrace individuality and express to the world the people we aremore...
  • 12/13/11 7:30 am EST
    CINCINNATI--(BUSINESS WIRE)--Gain® ha conseguido la ayuda de la comediante y actriz, Wanda Sykes, así como del "Aromatólogo" residente de Gain, Tim Hittle, para hacer correr la voz acerca de la gran y exclusiva variedad de fragancias de Gain para sus detergentes y suavizantes para la ropa. Todas las personas tienen diferentes preferencias de fragancias, distintos recuerdos de los aromas e incluso experimentan los perfumes de maneras muy diferentes. Wanda y Tim comparten lamore...
  • 5/18/11 8:08 am EDT

    Inspired by Gain fans, Barenaked Ladies re-record “If I Had a Million Dollars” to launch the “Smell Like a Million Bucks Contest,” giving scent lovers everywhere the chance to win a million dollars

    Today Gain® launches the “Smell Like a Million Bucks Contest” to give people across the country a chance to win one million dollars, turning one lucky winner’s dreams into a reality. To help spread the word about the contest, Gain enlisted the help of alternative rock band, Barenaked Ladies, who are largely known for their hit “If I Had a Million Dollars.” The band has re-recorded a new version of the song, “If I Gained a Million Dollars,” whichmore...
  • 1/25/11 8:08 am EST

    Gain® Introduces New Gain with FreshLock with Longer-Lasting Scent, Released at the Moment You Get Dressed

    Revive your morning routine and discover the joy scent can bring you when you start your day off by getting dressed in clothes that have been washed with Gain. According to a recent study, 44% of Americans agree that they have a particular scent that sets them on the right foot in the morning. 1 Now Gain introduces new Gain with FreshLock with longer-lasting scent to help you achieve this fresh start to your day by offering Gain’s amazing scentmore...