Gain Newsroom

News Releases: Products

  • 5/16/14 7:30 pm EDT

    Gain brings joy to New York neighborhoods’ daily laundry experience with the help of Latin Grammy nominated singer Leslie Grace, Portraits of Hope and the community!

    NEW YORK--(BUSINESS WIRE)--The Bronx came alive today in a celebration of art, music and culture, with the unveiling of Gain®’s #MusicToYourNose Laundromat Takeover. Gain, with help from non-profit Portraits of Hope, transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem, into colorful, multidimensional art created by community residents and school children. Bronx-born, Latin Grammy-nominated artist Leslie Grace was also onmore...
  • 3/19/14 12:39 pm EDT
    CINCINNATI--(BUSINESS WIRE)--Gain detergent and GRAMMY® award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain flings!, the newly launched single-use laundry pacs that are proven to be music to your nose. “We are ecstatic to have La Santa Cecilia as our ‘partners in joy’ to bring our #musicaparatunariz program to life,” said Diana Bañuelos, P&G Brand Manager for Gain. “Throughmore...
  • 1/23/14 11:33 am EST

    New Gain flings! offer the best Gain experience ever with a powerful clean and even more amazing scent – it’s Music to Your Nose!

    CINCINNATI--(BUSINESS WIRE)--Procter and Gamble’s Gain detergent is delivering a whole new level of joy to the laundry room experience with new Gain flings!. Consumers will now be able to get more of the fresh scent they love and crave in a single-use laundry pac. Gain flings! not only deliver better cleaning versus Gain liquid detergent with added OxiBoost and malodor removal power of Febreze, but provide consumers with the ultimate Gain scent experience yet. In fact, amore...
  • 6/4/13 11:16 am EDT
    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s (NYSE:PG) Gain® detergent brand announced today that it has partnered with Dr. Alan Hirsch, from the Smell & Taste Treatment and Research Foundation, to show consumers the positive impact that smelling good can have in their lives. The importance of smelling fresh and clean can sometimes be taken for granted, especially when it comes to social interactions, and even our overall for happiness. According to Drmore...
  • 3/18/13 11:11 am EDT

    In-Wash Scent Booster Provides up to 12 weeks of Longer Lasting Freshness*

    CINCINNATI--(BUSINESS WIRE)--Gain fans have something new to get excited about – they can get even more of the Original scent they fell in love with now available in a great new format. Procter and Gamble’s (NYSE:PG) Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster to give your laundry an extra boost of fresh scent that lasts up to 12 weeks in storage. According to a recent P&G study of 106 participants, 87% of consumersmore...
  • 7/2/12 10:00 am EDT

    Through a One-of-a-Kind Interactive Experience, Gain and Wanda Help People Celebrate Their Unique Personalities by Finding Their Perfect Scent Match

    CINCINNATI--(BUSINESS WIRE)--Comedian and actress Wanda Sykes has become the official Gain® Scent Matchmaker and, along with Gain, is hosting an anything but ordinary, interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match. People are all diverse, with different scent preferences and experiences that help make everyone unique and eager to find a scent match that helps express who they are. According tomore...
  • 5/18/11 8:08 am EDT

    Inspired by Gain fans, Barenaked Ladies re-record “If I Had a Million Dollars” to launch the “Smell Like a Million Bucks Contest,” giving scent lovers everywhere the chance to win a million dollars

    Today Gain® launches the “Smell Like a Million Bucks Contest” to give people across the country a chance to win one million dollars, turning one lucky winner’s dreams into a reality. To help spread the word about the contest, Gain enlisted the help of alternative rock band, Barenaked Ladies, who are largely known for their hit “If I Had a Million Dollars.” The band has re-recorded a new version of the song, “If I Gained a Million Dollars,” whichmore...
  • 4/28/11 8:08 am EDT
    (ARA)--(BUSINESS WIRE)--The sound of birds chirping, bright sunshine streaming through your window, waking you peacefully before your alarm clock goes off– there’s nothing quite like waking up, feeling refreshed and ready to take on the day. According to a recent survey by Wakefield Research, 86 percent of Americans say that when they start the day well, it positively affects the rest of their day. So what can you do to help ensure all your morningsmore...
  • 1/25/11 8:08 am EST

    Gain® Introduces New Gain with FreshLock with Longer-Lasting Scent, Released at the Moment You Get Dressed

    Revive your morning routine and discover the joy scent can bring you when you start your day off by getting dressed in clothes that have been washed with Gain. According to a recent study, 44% of Americans agree that they have a particular scent that sets them on the right foot in the morning. 1 Now Gain introduces new Gain with FreshLock with longer-lasting scent to help you achieve this fresh start to your day by offering Gain’s amazing scentmore...
  • 8/11/10 8:08 am EDT

    Now Gain offers fresh scent for every room of the home with new Gain® Dishwashing Liquid and Febreze® with Gain Original Scent

    Want to discover more ways to enjoy the matching scents you love? HGTV designer and host of Get It Sold and Real Estate Intervention, Sabrina Soto, joins Gain as its Home Scent Designer and reveals simple ways to combine, match or organize favorite scents in the home that complement your lifestyle. Sabrina Soto and Gain are celebrating the joy of scent by launching a Home “Scent-ervention” contest to make over the homes of families across themore...