Gain Newsroom

News Releases: Partnerships

  • 4/24/15 10:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--In its latest effort to raise awareness on the importance of laundry room safety, P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from childrenmore...
  • 5/1/14 12:00 pm EDT
    CINCINNATI--(BUSINESS WIRE)--Gain flings! and GRAMMY® Award winning band La Santa Cecilia continue to delight consumers with unexpected moments of joy through their “Music To Your Nose” collaboration—this time by making over a local, family-owned Laundromat in Los Angeles. The Los Lavaderos Laundromat, located at 954 North Virgil Avenue, has been a staple in the community since owner Enrique del Rivero and his family opened it more than twenty years ago. Themore...
  • 3/19/14 12:39 pm EDT
    CINCINNATI--(BUSINESS WIRE)--Gain detergent and GRAMMY® award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain flings!, the newly launched single-use laundry pacs that are proven to be music to your nose. “We are ecstatic to have La Santa Cecilia as our ‘partners in joy’ to bring our #musicaparatunariz program to life,” said Diana Bañuelos, P&G Brand Manager for Gain. “Throughmore...
  • 3/18/13 11:11 am EDT

    In-Wash Scent Booster Provides up to 12 weeks of Longer Lasting Freshness*

    CINCINNATI--(BUSINESS WIRE)--Gain fans have something new to get excited about – they can get even more of the Original scent they fell in love with now available in a great new format. Procter and Gamble’s (NYSE:PG) Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster to give your laundry an extra boost of fresh scent that lasts up to 12 weeks in storage. According to a recent P&G study of 106 participants, 87% of consumersmore...
  • 12/13/11 7:30 am EST
    CINCINNATI--(BUSINESS WIRE)--Gain® has enlisted the help of comedian and actress, Wanda Sykes as well as Gain’s resident “Scenthropologist,” Tim Hittle, to spread the word about the vast and unique variety of Gain detergent and fabric softener scents. Everyone has different scent preferences, scent memories and even experience scents in very different ways. Wanda and Tim both share the common belief with Gain that to embrace individuality and express to the world the people we aremore...
  • 12/13/11 7:30 am EST
    CINCINNATI--(BUSINESS WIRE)--Gain® ha conseguido la ayuda de la comediante y actriz, Wanda Sykes, así como del "Aromatólogo" residente de Gain, Tim Hittle, para hacer correr la voz acerca de la gran y exclusiva variedad de fragancias de Gain para sus detergentes y suavizantes para la ropa. Todas las personas tienen diferentes preferencias de fragancias, distintos recuerdos de los aromas e incluso experimentan los perfumes de maneras muy diferentes. Wanda y Tim comparten lamore...
  • 5/18/11 8:08 am EDT

    Inspired by Gain fans, Barenaked Ladies re-record “If I Had a Million Dollars” to launch the “Smell Like a Million Bucks Contest,” giving scent lovers everywhere the chance to win a million dollars

    Today Gain® launches the “Smell Like a Million Bucks Contest” to give people across the country a chance to win one million dollars, turning one lucky winner’s dreams into a reality. To help spread the word about the contest, Gain enlisted the help of alternative rock band, Barenaked Ladies, who are largely known for their hit “If I Had a Million Dollars.” The band has re-recorded a new version of the song, “If I Gained a Million Dollars,” whichmore...
  • 8/11/10 8:08 am EDT

    Now Gain offers fresh scent for every room of the home with new Gain® Dishwashing Liquid and Febreze® with Gain Original Scent

    Want to discover more ways to enjoy the matching scents you love? HGTV designer and host of Get It Sold and Real Estate Intervention, Sabrina Soto, joins Gain as its Home Scent Designer and reveals simple ways to combine, match or organize favorite scents in the home that complement your lifestyle. Sabrina Soto and Gain are celebrating the joy of scent by launching a Home “Scent-ervention” contest to make over the homes of families across themore...
  • 3/1/10 8:08 am EST

     

    To Launch Gain’s “Better Together” Campaign, Melissa and Soleil Help Illustrate the Unusually Good Scent Experience of Using Gain’s Matching Laundry Detergent and Fabric Softener

    When it comes to life’s special occasions and everyday activities, experiences are more joyful when shared with a friend. In celebration of International Friendship Month, Gain kicks off its “Better Together” campaign with celebrity best friends, Melissa Joan Hart and Soleil Moon Frye. The irresistible duo will remind women that like true friends, Gain’s matching detergent and fabric softener are even better when paired together. On IloveGain.more...