Gain Newsroom

Sniff Test

Publish Date:

Friday, January 1, 2010 4:53 pm EST

News Organization:

http://happi.com

Source URL:

From sophisticated to simple, today’s household care products feature scents that deliver olfactory pleasure and reinforce a brand’s DNA to an increasingly discerning consumer base.  Fragrance is recognized as one of the biggest selling points within the Gain franchise.